What does Discoverability mean?

Discoverability refers to how easily a customer or search engine can find specific content, a product or a page. In an e-shop, it is not just about the page existing, but about people being able to reach it via search, menus, categories, internal links or on-site search. Good discoverability helps customers quickly find a product, parameters, price, availability or an answer to a question. From an SEO perspective, it is important that search engines can also find and load the page. So it is not just about better positions in results, but also about easier navigation on the website.

In Pobo Page Builder, discoverability relates to a clear content structure, understandable headings, internal links, well-described products and logically arranged widgets.