What does Custom e-shop mean?

A custom e-shop is an online store designed and developed according to a company's specific needs. Unlike a standard off-the-shelf solution, its features, look, purchase process and connections to other systems are tailored to the business model and internal processes. It can include specific features, automations or integrations with ERP, CRM or a warehouse system. The advantage is high flexibility and room for further development; the disadvantages are usually a higher price, longer implementation and greater demands on development and maintenance.