What does CTR mean?

CTR stands for Click Through Rate. It shows how many people clicked on a link, ad, button or other element compared to how many times it was shown to them. If a banner is shown to 1,000 people and 50 of them click on it, the CTR is 5%. This indicator helps evaluate whether a message is interesting and clear enough.

In e-commerce, CTR is tracked for ads, newsletters, product boxes, banners or internal links. A higher CTR may mean that the text, graphics or offer caught customers' attention. In Pobo Page Builder, well-prepared content, clear headings and visible CTAs can help increase the likelihood that visitors click on important elements.