What does CRO mean?

CRO stands for Conversion Rate Optimization. It refers to changes to a website or e-shop aimed at increasing the number of visitors who take a desired action. This could be a purchase, registration, form submission or a button click. CRO is not just about more traffic, but mainly about working better with the people who have already come to the page.

In practice, texts, headlines, page layout, CTAs, photos, loading speed or the clarity of product information are tested. For an e-shop, CRO is important because even small page improvements can bring more orders without increasing the advertising budget. In Pobo Page Builder, clear content, obvious benefits and well-structured product pages help with this.