What does CPC mean?

CPC stands for Cost per Click. It is used mainly in online advertising and shows how much an advertiser pays for one click on an ad, link or product listing. If an e-shop spends CZK 2,000 on advertising and gets 500 clicks, the CPC is CZK 4. This indicator helps track how expensive it is to bring a visitor to the website. A low CPC can be advantageous, but on its own it does not mean success. What matters is whether visitors find information on the page after clicking that convinces them to buy. In Pobo Page Builder, clear content, a quality product description, obvious benefits and well-placed CTAs help with this.