What does CPA mean?

CPA stands for Cost per Action or Cost per Acquisition. In marketing, it refers to the cost of a specific action a user takes after seeing an ad or visiting a website. This could be a purchase, registration, form submission or newsletter sign-up.

In e-shops, CPA is often used to evaluate how much it costs to get one order. If an e-shop spends CZK 5,000 on advertising and gets 50 orders, the CPA is CZK 100. This indicator helps determine whether campaigns actually pay off. For Pobo, CPA is important mainly in connection with product page content. A clear description, obvious benefits and trustworthy content can help customers decide faster and thus lower the cost per conversion.