What does Conversion mean?

A conversion is when a user performs a predefined desired action on a website, e-shop or other digital service. In e-commerce, the most common conversion is completing an order, but it can also be submitting a form, registering, signing up for a newsletter, downloading a file or another important step. Conversions are used to evaluate how well a website, content or marketing campaign meets its goals. They are often tracked together with the conversion rate, which expresses the share of users or visits that led to the desired action. Correctly set up conversion tracking helps reveal weak points and optimize website and marketing performance.