What does Content structuring mean?

Content structuring means dividing text and information into clear sections so visitors can easily find their way around. On the web, this is done mainly with headings, subheadings, short paragraphs, lists, tables, images or separate content blocks. Good structuring helps customers quickly find what interests them, such as the main product benefits, parameters, usage or answers to frequently asked questions.

In an e-shop, it is important mainly because people often scan content first and read only the parts that are relevant to them. In Pobo Page Builder, content structuring is made easier by widgets that let you build a product page logically, clearly and with an emphasis on important information.