What does Content marketing mean?

Content marketing is a marketing approach based on creating and sharing valuable, relevant and useful content for a specific target audience. Its goal is not only direct sales, but also building trust, brand awareness and long-term customer relationships. Content can take the form of articles, videos, e-books, newsletters, podcasts, infographics or social media posts. In e-commerce, it helps answer customer questions, present products, support SEO and drive traffic. Successful content marketing is based on the needs of the audience, a clear strategy and regular evaluation of results.