What does Consistent visual style mean?

A consistent visual style refers to the consistent use of graphic elements across a brand's website, e-shop and other communication. It includes colors, typography, logo, icons, photos, illustrations, buttons, element layout or the way space is used. The goal is to create a recognizable and cohesive look that makes orientation easier for customers and helps them associate individual outputs with a specific brand. In e-commerce, the visual style should be maintained on the homepage, product pages, banners, social media and in newsletters. Consistency also supports a professional impression, trustworthiness and brand memorability.