What does Category mean?

A category is a group of products, services or content united by a common property, purpose or topic. In an e-shop, it serves mainly to organize the assortment clearly and helps customers find the goods they are looking for faster. Categories can be further divided into subcategories, for example “Clothing” → “Women's clothing” → “Dresses”. A well-designed category structure makes navigation, filtering and moving between parts of the e-shop easier. Categories also matter for SEO, because they can form separate landing pages optimized for specific search terms. Their names, content and hierarchy should therefore be clear to both customers and search engines.