What does Campaign management mean?

Campaign management refers to planning, setting up, launching, ongoing management and evaluation of marketing campaigns. It includes setting a goal, choosing the target audience and channels, creating the ad message, setting the budget, schedule and the way results will be measured. During a campaign, relevant metrics are tracked, and targeting, content, bids or budget allocation are adjusted according to performance. In online marketing, it can mean managing PPC campaigns, social media advertising, email marketing or remarketing. The goal of campaign management is to use the available resources as efficiently as possible and achieve the set marketing or business results.