What does Campaign mean?

A campaign is a set of interconnected marketing activities that share a common goal and target audience and run over a certain period of time. It can serve to increase sales, website traffic, brand awareness, acquire new customers or promote a specific product. In online marketing, it can include PPC advertising, social media, email marketing, content marketing or other channels. Every campaign should have a set budget, targeting, message and way of measuring results. Its performance is evaluated using relevant metrics and KPIs, such as the number of conversions, cost per conversion, revenue or return on ad spend.