What does AI search engine mean?

An AI search engine is a type of search engine that uses artificial intelligence to better understand the meaning of a query and what the user is really looking for. It does not work only with keywords but also with context and intent. As a result, it can offer more accurate results, a summarized answer or suggestions for further searches.

For e-shops and brands, this means a greater emphasis on high-quality, clear and well-structured content.