What does Advertising mean?

Advertising is a paid form of marketing communication whose goal is to draw attention to a product, service, brand or offer and influence the behavior of the target audience. It can appear online and offline, for example in search engines, on social media, websites, on TV, radio, in print or outdoor media. In digital marketing, advertising can be targeted more precisely by audience, interests, behavior or search queries, and its performance can be measured continuously. Impressions, clicks, conversions, cost per result or return on investment are tracked. Successful advertising should have a clear goal, an understandable message and match the needs of the target audience.