+4% increase in completed orders at the e-shop DokonalaKava.cz

+4% increase in completed orders at the e-shop DokonalaKava.cz

By editing product pages with Pobo Page Builder

In this case study, we will show you how we increased the number of completed orders by modifying the product pages of the Dokonalakava.cz e-shop.

The client customized the best-selling product pages of this e-shop using Pobo Page Builder and then ran A/B testing. We will show you how we proceeded and what the result was.


Competitive advantage of the e-shop

When creating product pages, it's important to know the competitive advantage of a given e-shop. Why should a customer buy here? How does the e-shop stand out above the competition?

In the case of the e-shop Dokonalakava.cz these are:

  • own brand of coffee
  • fast communication and reliable service
  • helpful and experienced staff who are happy to advise on the selection

A/B test results

Using the widgets in Pobo Page Builder, the client could easily customize the appearance of the detailed product description and add images, icons and video. As a result, he achieved a 4% increase in the number of completed orders.

+4% increase in completed orders at the e-shop DokonalaKava.cz Before
+4% increase in completed orders at the e-shop DokonalaKava.cz After

About the e-shop Dokonalakava.cz

E-shop Dokonalakava.cz sells its own brand of coffee DOPRAŽŽENO! and everything you need to prepare the perfect cup of coffee - coffee machines, grinders and other barista equipment. It shares useful tutorials and tips for making good coffee with customers through articles, videos and courses. In addition, it offers the opportunity to try out the products in person in its brick-and-mortar shop and showroom in Brno.

Visit the e-shop

+4% increase in completed orders at the e-shop DokonalaKava.cz
+4% increase in completed orders at the e-shop DokonalaKava.cz

No code or Pobo Page Builder

Pobo is a tool for e-shops that allows you to add text and visual content to product pages. Simply and without knowledge of HTML and CSS language. Thanks to this, you can provide your customers with much more information about the product and make it easier for them to choose your products. You will also help the e-shop in organic search and overall online marketing.

The Pobo editor will take care of everything for you - HTML, styles, responsive display that lets the website know what device it's currently being displayed on, and fast loading.

Google Optimize A/B test setup

To test the e-shop, we used Google Optimize, which can split traffic evenly: 50% vs. 50%. The tool is used for individual testing and evaluation, which you can clearly see in Google Analytics. The test was set up as follows:

Anyone who came to the Dokonalakava.cz e-shop was given an A or B label and assigned to one of these two groups for measurement. One user was shown the old label and the other the new label created via Pobo Page Builder.

+4% increase in completed orders at the e-shop DokonalaKava.cz

Interested in an A/B test? Contact us!

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