How we helped Puravia increase the value of customer shopping interest

The aim of the A/B test was to better present the products

How we highlighted the competitive advantage at a glance

Darre has a clear competitive advantage; local production, honest materials and its own sewing workshop. The challenge was to effectively communicate this valueon the product page, where customers often make impulsive decisions. Text descriptions were limiting in this regard - they failed to convey everything that makes Darre products special. The goal was to find a way to communicate competitive advantage quickly, clearly and attractively.

Our solution: how we turned text into an experience

We turned long descriptions into clear visual sections

To convey the value of the products quickly and clearly, we divided longer texts into clear blocks using widgets and supplemented them with photos. We pulled key information - such as Czech manufacturing, materials or sewing method - into visually highlighted sections that customers can easily read even when scrolling quickly.

The entire customization was created in Pobo Page Builder, and even though we were editing 1,250 products, the work remained quick, simple and without the need for programming.

How we helped Puravia increase the value of customer shopping interest

Initial online meeting with the client

Darre and I discussed the target audience, testing objectives and the number of product pages selected.

A/B test settings in the tool

We prepared two variants of labels and after approval from the client, we set up order tracking, adding to cart and other actions.

Running the test and continuous analysis

The test is run by appointment for a month or more. After its launch, we monitor the performance of both variants, analyze the data and make continuous adjustments.

Evaluation and recommendations

We will conclude the test, evaluate the results and recommend next steps to the client based on the data.

Key impacts

We saw the biggest shift in where the purchase decision is made - adds to cart increased by more than a quarter, both in the number of actions and their value. This shows that customers responded much more readily to visually crafted descriptions and were more likely to click 'Add to Cart'.

At the same time, overall visitor behaviour also improved: more people visited product pages, scrolled all the way down more often and spent more time on them. As a result, there was also an increase in the number of orders, so there was a real impact on sales.