+22% increase in completed orders at AkčníTrička.cz

Increase of +22% in completed orders at AkčníTrička.cz e-shop

By adding information on shipping and returns, competitive advantages of the e-shop and answers to the most frequently asked customer questions

In this short case study, we will show how even a small change in the appearance of product pages can have a big impact on increasing e-shop sales.

We modified the pages of the best-selling products of AkčníTrička.cz e-shop using Pobo Page Builder and then ran A/B testing. We will show you how we proceeded and what results the testing yielded.

Competitive advantage?

AkčníTrička.cz is an established Czech e-shop selling T-shirts and sweatshirts with prints. The first step was to determine the competitive advantage of the e-shop. Why should a customer shop here? What makes the e-shop stand out above the competition?

In the case of AkčníTrička.cz we chose the following competitive advantages:

  • High quality products at low prices
  • Shipment of goods within 24 hours

A/B test results

And how did the testing turn out? By adding shipping and returns information, competitive advantages of the e-shop and answers to the most common customer questions to the product pages via Pobo Page Builder, we achieved a 22% increase in the number of completed orders.

+22% increase in completed orders at AkčníTrička.cz Before
+22% increase in completed orders at AkčníTrička.cz After

Testing details

Collected visits7 669
Difference in conversion rate0,66 %
Difference in orders27
+22% increase in completed orders at AkčníTrička.cz

What are customers interested in?

Next, we focused on customers when redesigning the product pages. The product description should contain information about the product and the purchase that is important to the customer. For example: the shipping method, the possibility of returning the goods, information about where the goods were manufactured.

We have also listed the answers to the most frequently asked questions of customers. In the case of T-shirts, this is for example how to choose the right size.

Visit the e-shop

No code or Pobo Page Builder

Pobo is a tool for e-shops that allows you to add text and visual content to product pages. Simply and without knowledge of HTML and CSS language. This allows you to provide your customers with much more information about your product. You will make it easier to select products and help the e-shop at the same time in organic search and overall online marketing.

The Pobo editor takes care of everything for you - HTML, styles, responsive display that lets the site know what device it is currently being displayed on, and fast loading. Shared labels are also a great advantage. These helped us set up this test in about 3 hours of work.

+22% increase in completed orders at AkčníTrička.cz
+22% increase in completed orders at AkčníTrička.cz

Google Optimize A/B test setup

For testing the e-shop we used Google Optimize, which can split traffic evenly. 50% vs. 50%. The tool is used for individual testing and evaluation, which you can see clearly in Google Analytics.

Anyone who came to the AkčníTrička.cz e-shop was given an A or B label and assigned to one of these two groups for measurement. One user was shown the old label and the other was shown the new label created via Pobo Page Builder.

Shared labels = 20 minutes of work

  • Simply choose which products you want the information for
  • Set up descriptions for multiple products from one place
  • Ideal for displaying reviews, benefits, discounts, promotions, etc.
  • Shared labels are displayed below the product description
  • Especially suitable for e-tailers with a high number of products
+22% increase in completed orders at AkčníTrička.cz


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