How to prepare an e-shop for purchases via AI agents

11.08.2026
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Being first in search results is no longer enough. E-shops are now addressing visibility in AI.

Does AI understand your products well enough to offer them to the right customer? Find out what influences their visibility in AI and what e-shops should focus on.

How to prepare an e-shop for purchases via AI agents
How to prepare an e-shop for purchases via AI agents

AI is becoming part of shopping

In 2026, Google is continuing to develop so-called agentic shopping. One of the tools enabling this way of shopping is the Universal Commerce Protocol (UCP). AI can help customers search for and select products, and gradually also complete the purchase itself.

Large retailers are also responding to this change by adapting their websites so that their products are more visible to AI assistants. 

For example, according to Adobe Analytics data cited by Reuters, 41% of US consumers used generative AI for online shopping in June. Visits driven through AI also generated 41% higher revenue per visit than traditional channels.

How to create a solid foundation for AI shopping

Accurate and up-to-date product data is the key foundation

AI needs to recognize exactly what you sell. Important content elements include the correct product name, price, availability, brand, variant, photographs and other important parameters.

Above all, this information must be correct and up to date. If, for example, an e-shop lists an outdated price or incorrect availability, AI may work with inaccurate information.

Describe your products the way customers search for them

People often ask AI very specific questions. Instead of „find me running shoes“, they might write, for example, „I’m looking for comfortable women’s shoes for asphalt under CZK 3,000“.

Product descriptions should therefore clearly explain who the product is for, what it is suitable for and what it offers the customer. Specific information is more useful than general phrases such as „top quality“ or „modern design“.

How to prepare an e-shop for purchases via AI agents

Make it easier for systems to work with product data

OpenAI allows e-shops to provide product data through structured feeds. Google, in turn, works with product data in Merchant Center and structured data on websites, which help it correctly identify information about products. 

Therefore, check that you have correctly listed the price, availability, variants and other important details, and that the information in the feed matches the data on the product page.

How to prepare an e-shop for purchases via AI agents

Check whether your e-shop is accessible to AI

For e-shop content to be used in ChatGPT search, the search system must be able to access it. OpenAI, for example, uses the OAI-SearchBot crawler, which scans websites for the purposes of search in ChatGPT.

Therefore, check that you are not unnecessarily blocking important parts of your e-shop from being crawled. OpenAI states that pages blocking OAI-SearchBot do not appear in ChatGPT Search responses, although they may appear as navigational links. 

Don’t forget about shipping and return policies

A product’s features and price are not the only things that matter when selecting a product. Product data may also include shipping and availability information or return conditions, which help customers evaluate the entire offer.

Therefore, keep this information up to date and easy to access. Google, for example, supports structured information about shipping and returns. OpenAI’s product feed specification also includes links to commercial and related terms and conditions.

How to prepare an e-shop for purchases via AI agents AI can search for and compare suitable products according to the customer’s requirements.

What does this mean for e-shops?

You do not need to rebuild your entire e-shop because of AI. Start with the most important things. Check product names and descriptions, add important attributes, keep prices and stock availability up to date, and check your product feed and structured data.

This will help not only AI tools, but also traditional search and the customers themselves. Visibility in AI is just another reason to ensure that the product content on your e-shop is well prepared.

Sources: reuters.com, developers.google.com, blog.google, developers.openai.com

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