Information on changes to analytics and upcoming A/B tests

New version of analytics (2.0)

Analytics is now available in Pobo Page Builder to collect metrics on traffic, number and value of items added to cart, depth of unscrolling or time spent on product page. This data is collected on the frontend side and the analytics aims to compare the performance of product descriptions from Pobo Page Builder and the original ones created in the Shoptet administration.

So far, these analytics have been very indicative, so we have proceeded to enable Pobo Page Builder access to orders in the Shoptet administration from today in order to refine these metrics. Pobo will then pair the adjusted products with orders and display orders with more accurate metrics.

New features for A/B testing of product descriptions

In connection with the new version of analytics, we are finalizing a tool for A/B tests, allowing you to create different variants of product descriptions and evaluate the content that performs better. In order for A/B test results to be valid, it is essential that accurate data is always available to evaluate metrics.