Mobile Product Pages: 5 Things That Matter According to UX Research

According to the latest research by the Baymard Institute, 62% of the mobile e-commerce sites studied have product pages with average or worse UX.

1. Is the important information really visible?

2. Can the product really be viewed?

On mobile, it should be immediately clear that the gallery contains additional photos and that the product can be viewed in detail.

Context is also important. According to Baymard, 42% of the users tested tried to estimate the product's actual size from the photos.

So show the product not only on its own, but also in use. A backpack on a person, a lamp in an interior, or a handbag with the items that fit inside it.

3. Do you answer the questions customers have before making a purchase?

Specifications are the foundation, but they are often not enough.

Backpack: Will it fit a 15″ laptop?
Dress: Is the material stretchy?
Sofa: Can you sleep comfortably on it?

These are precisely the kinds of details that can determine whether a customer makes a purchase.

Product content therefore does not need to be as long as possible. Above all, it should answer the questions that are making the customer hesitate.

4. Can customers find shipping and returns information before reaching the cart?

According to Baymard research, 64% of users look for shipping information directly on the product page. Approximately 60% look for return information there.

At the same time, there is no need to copy the entire terms and conditions onto the page.

For example, this is enough:

Delivery from CZK 79 · Ships within 24 hours · Returns within 30 days

along with an option to view the details.

This way, customers do not have to leave the product page to find information they need to make a decision.

5. Do the variants and purchasing work comfortably with a finger?

A size, color, or other variant must be easy to select on a phone.

Check whether:

• it is clear which variant is selected,
• unavailable variants are marked,
• the photos correspond to the selected variant,
• the controls are large enough,
• the Add to cart button is easy to access.

Test your e-shop - it only takes 2 minutes

Open one of your best-selling products on your phone and try to find:

price → availability → variants → key specifications → shipping → returns → additional photos → add to cart

If you have to search for any of this information, your customer probably has to search for it too.

A good mobile product page does not need less content. It needs to organize it better.