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Step by step toward your dream interior with Amber-interier.cz and Pobo Page Builder
How does Pobo Page Builder help bring designer furniture to customers through their screens? We spoke with Andrea Dufková from amber-interier.cz.
Hello, Andrea, amber-interier.cz isn’t just an online furniture store. It’s connected to an interior design studio and offers turnkey interior design services. What does your typical day look like?
Hello, Petra. Thank you for your question. When I don’t have meetings with clients or at the studio, I prepare materials for projects, whether they’re proposals, clarifications between client requirements and the factory’s production capabilities, orders, or documents for the accounting department. Before noon, I start working on social media posts. If I receive information about new products from the factories, I prepare images and product descriptions for the blog.
You sell products that, in most cases, you don’t keep in stock and are ordered based on customer requests. What does that actually mean in practice? The customer journey and how you interact with customers will inevitably be different from when an e-shop sells more common consumer goods that it ships directly from its warehouses.
Yes, it depends on whether the order is a standard one—in which case it is simply sent to production—or whether it requires detailed specifications. This is the case, for example, with living room cabinet sets, custom wardrobes, or more complex modular sofa sets.
I have three children at home, which makes me wonder why children’s furniture is missing from your selection. I realize that children’s rooms are a bit of a special case, but the question still comes to mind.
In the realm of children’s rooms, client preferences shifted several years ago. Previously, there was a demand for compact children’s rooms, which we designed to fit the size of the room and the child, so that the furniture could be rearranged or supplemented in the future when the child’s needs changed. The new generation of parents prefers simpler pieces of furniture that they can replace in the future.
You specialize in interior design, and in this field, a well-crafted product presentation is extremely important. How has our add-on made your work easier?
Pobo is a fantastic tool for enhancing an online store and presenting products to customers in an aesthetically pleasing way. For example, I can add captions to images specifying the type of upholstery or wood used. This allows customers to get a better idea of what a chair, table, or sofa will look like in the finish they’ve chosen.
You’ve been using the add-on for over two years now. As a regular user, how do you view its development? Which new feature has been the most beneficial for you?
At first, I mainly used Pobo to write blog posts where I provide clients with guides on how to choose specific pieces of furniture, such as chairs, or tips on how to clean leather upholstery, for example. Then I got excited about the idea that I could use it in a similar way to edit product descriptions.
Finally, do you have any suggestions for improvements that we should include in our development plans?
I would definitely appreciate the option to embed videos so that YouTube doesn’t have to be the default source—it has ads, and the way the product placements look isn’t great. Being able to embed beautiful videos that I either get from the factory or create myself would be a wonderful improvement.