Increase of 30% in completed orders on Botttegaverde.cz e-shop

+30% increase in completed orders on Botttegaverde.cz e-shop

With the addition of company information, natural product creation and frequently asked questions.

In this short report, we will take a look at a recent research conducted using Pobo Page Builder on the Bottegaverde.cz e-shop. This study helps us understand how added widgets such as questions and answers (Q&A) and company information can influence the way customers shop.

Increase of 30% in completed orders on Botttegaverde.cz e-shop

Who is Bottegaverde.cz?

Bottega Verde is an Italian brand of natural cosmetics, specializing in the production of organic skin, body, hair care and perfume products. Their products are known for the use of natural herbs, oils and extracts. With an emphasis on ecology and ethics, Bottega Verde offers cosmetics for those looking to combine effectiveness with nature.

So, for this e-shop, it was very important to inspire as much trust in customers as possible and to highlight the company's ethical priorities.

Competitive advantage?

Bottegaverde.cz is an Italian brand of natural cosmetics, specializing in the production of organic products. The first step was to determine the competitive advantage of the e-shop. Why should a customer buy here? What makes the e-shop stand out above the competition?

In the case of the e-shop Bottegaverde.cz we chose the following competitive advantages:

  • Quality Italian products
  • Production from ethically sourced ingredients
  • Products are not tested on animals

What is the AB test?

AB testing is a method that allows us to compare two different approaches (A and B) to see which one is more effective. In our case, we compared the original simple product descriptions (group A) with descriptions containing added widgets such as questions and answers and additional company information (group B).

Results of the study

Group B with the new labels had a 30% higher number of completed orders compared to Group A with the original labels.

This difference clearly shows us the power of the added features on the product pages. The Q&A section allowed customers to find answers to their questions more quickly and easily, creating trust and increasing the likelihood of purchase. The company information then added credibility to the products, making customers more motivated to make a purchase.

Increase of 30% in completed orders on Botttegaverde.cz e-shop

Key takeaways for increasing conversions in your e-shop

Our study proves that adding widgets such as Q&A and company information can have a significant positive impact on e-commerce conversions. The 30% increase in orders in the second group clearly shows that investing in product page enhancements can be very profitable for eshops.

Improving user experience and trust can have a significant impact on your profits. Set yourself up for a successful future for your online store with these simple but effective changes.

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