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An article that is properly optimized for search engines gets better positions in searches and thus more traffic. See what a good article should look like from an SEO perspective.
SEO essentials and article structure
An SEO article, or an article optimized for search engines, has a better chance of ranking at the top of search results. This will help your website increase traffic even without paid PPC ads.
In addition to the main keyword, which should appear several times in the text, the structure of the article is important for SEO. So what all should a good SEO article contain and fulfill?
Title h1 - title of the article
Each article should have one main heading h1, which indicates the title of the article. Try to create the headline in such a way that it arouses the reader's curiosity. At the same time, if possible, use the main keyword in it.
Tip: Numerals, tips and questions work well in headlines (e.g. "5 tips on SEO for e-commerce stores").
Perex
The introductory paragraph, or perex, should introduce the content of the article and entice the reader to read it.
Article content
Say the most important things right at the beginning (the so-called inverted pyramid principle). Write short paragraphs, no more than 5 lines. Naturally mention keywords in the text, but don't overdo it. Line spacing and appropriate font size are also important for a pleasant reading experience.
Headings h2 and h3 - subheadings
You can separate paragraphs of text with h2 and h3 headings. Use headings of level h4 and beyond more rarely, for longer articles. Also try to place keywords in subheadings.
Image
Complete the text with a suitable illustration. Be careful of the size of the image, too large images take a long time to load. Don't forget to fill in the alternative caption (alt) - just describe what is in the image in a few words and use the main keyword. With the alt description filled in, even readers who search via images can find the article.
Links
Include internal links to other pages on your site, such as a related blog article or product. You can also link to another relevant website (e.g. Wikipedia) to increase the credibility of the text.
Call to Action (CTA)
Do you want a reader to comment on an article, share it with friends or subscribe to your newsletter? Tell them at the end of the article. A call-to-action (CTA) often takes the form of an attention-grabbing button(e.g. "Subscribe", "Share").
Meta tags
These texts are not visible directly in the article itself, but are displayed in the page listing in search engines.
- Title -is usually the same as the h1 title, but does not have to be. However, it should fit within 60 characters. It appears as the title of the article on the search results page.
- Meta description - appears below the title. The function of the meta description is to introduce the content of the article and entice clicks. Its length is limited to 160 characters.
Also try to answer potential customer questions and remember that you are writing articles for them.
Copywriter Markéta
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