E-commerce day 2023

27.09.2023
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E-commerce day 2023

Today we share with you our impressions from the recent E-commerce day workshop, where we had the honor to be one of the participants and present on a topic that matters to us - optimizing e-commerce landing pages. It was a great event, full of inspiration and useful information.

E-commerce day 2023
E-commerce day 2023

How was the E-commerce day?

E-commerce day was a great gathering of people who are passionate about online trading and digitalisation. We had the opportunity to network with other enthusiasts and share our insights and opinions. We met many people who share our passion for improving e-commerce performance and were happy to answer your questions.

What was that about?

During the day, there was the opportunity to watch many inspiring talks that touched on different aspects of e-commerce. Among them, of course, our own presentation, which focused on optimizing e-commerce landing pages, was not to be missed.

What we learned and shared

1. Why deal with landing pages for an e-shop?

Landing pages are a key element in online marketing, the first thing that has the ability to attract or repel customers.

2. How to differentiate yourself from the competition?

You need to stand out in the competition. It's always easy to do with price, branding and a well laid out, organized site and clear information.


Take a look at our customizations

E-commerce day 2023
E-commerce day 2023


3. Linking online marketing strategy with landing pages for higher conversion rate

With the help of top product washout, keyword analytics, landing page adjustments and campaign optimization.

4. Key elements a landing page needs to be effective

Including key information, having descriptions written in plain language, maintaining an active blog or about us section.


E-commerce day 2023

We showed you

Examples from practice - page editing

Examples of specific page modifications that have led to increased conversions.

Real case studies

We presented specific examples of successful landing page changes based on AB tests.


Our case studies


There was a lot to take in and we believe that all of this knowledge is the key to success for anyone involved in e-commerce.

E-commerce Day was an inspiration and a great opportunity for us to share our knowledge and experience on optimizing e-commerce landing pages with you, our colleagues. We are happy to have been part of this event and look forward to meeting and collaborating again.

If you have any questions or would like to learn more about how Pobo Page Builder can help you optimize your e-shops, please don't hesitate to contact us. Thank you for participating and we look forward to more great events in the future!


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