What to do with product pages? 8 tips from Pobo Page Builder

29.09.2021
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What to think about when writing texts?

It is important to identify your target audience. It's not just about what you're writing, it's about who you're writing for. Is the goal to bring a wealthy customer to the e-shop? A young person? Do you have something that your product absolutely excels at? What about design or price? Try to put yourself in the shoes of the ideal customer, what should they be like? Then the answer will be simple.

What to do with product pages? 8 tips from Pobo Page Builder

Tips to help you answer questions

  • Imagine you are a salesperson in a brick-and-mortar store. What style will you use to communicate with the customer, i.e. what will be the tone-of voice? Then use this language to your advantage on the internet. Now reverse the roles, you yourself are a customer every day. What are you like?


  • Create personas. A persona is a detailed description of a typical representative of your target group. It will help you choose the right way to communicate and imagine what that group is interested in and what their needs are. Is it a man or a woman? How old is he/she, what is his/her income and what problems does he/she solve? Try to be as specific as possible.


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