Yes, an e-shop works very differently than artisanal barista work in a café or roastery. The hardest thing for us in the beginning was the technical leap, everything suddenly runs differently, less by hand, more by keyboard. But staying close to the people was just as big a challenge. In the café, we would chat with a guest over a cup and easily advise on what coffee to take home. Online, we try to convey this personal experience through texts, photos and videos, both towards people ordering at home and our B2B partners.

The internet is full of brown and beige coffee e-shops and we didn't want to be just another in the line. Our packaging is bold, colourful, each colour has a reason, helping people quickly understand how the coffee will taste. We wanted to bring the same principle to the web, so people remember it the first time they scroll. For us, the website is not just a sales tool, but a natural extension of the brand. It should entertain, be clearly recognisable and ideally a little eye candy. :)

We chose Pobo Page Builder mainly because we wanted to have a freer hand in managing the site. We don't always want to wait for a developer when we need to edit, rearrange or quickly prepare a new campaign. Thanks to Pobu we can set it up ourselves, we have our own widgets and we can play with the content, colors and layout according to what we are communicating at the moment. This comes in handy not only for new coffees or limited editions, but also when creating a blog or educational site. In short, whenever we want to present something clearly and nicely, whether it's a coffee flavour profile or instructions on how to prepare it.

Thanks to the design changes, we have managed to transfer our visual style from the packaging and the café to the online environment. We wanted the site to be memorable, playful, but clear at the same time. Pobo helps us a lot with this, it manages to structure a lot of the information that we communicate about coffee: the colour differentiation of flavours, recipes, farmer stories, varieties and processing. We also have a blog built on Pobo, where we have managed to make the structure clearer and overall easier to navigate.

We could use better sorting of widgets, for example into folders, groups or the ability to save your own block templates. There are already quite a lot of widgets and sometimes you get lost in the selection. In the beginning we also missed the ability to intuitively copy content from one product page to another, but you have done a great job of this and the new form solves it really elegantly. Overall, we're pleased with how the tool is moving forward.