In 2004, my wife and I visited London and on our way back we went to a Scotch whisky shop at Heathrow Airport. We were blown away by the beautiful decanters and a year later we were selling similar ones in our new e-shop. We gradually expanded our range to include cognacs, Caribbean rums and gins and today we sell around 1,500 premium spirits and wines. In addition, we operate one of the largest brick-and-mortar stores with premium spirits in Prague.

Over the years we have changed several platforms on which we have built our e-shop. In 2021, when we switched to Shoptet, the agency that created our e-shop alerted us to the Pobo add-on.

I admit that at first I didn't fully understand how Pobo actually works, and especially what benefits it will bring us. But I let the agency convince me that it was a good thing and purchased the supplement.

First, the agency created the product descriptions for our Shoptet e-shop with the help of Pobo. After the e-shop went live, I tried writing a blog article in it and found it very easy.

As I mentioned, I have worked with multiple e-commerce platforms in the past. They had various advantages and disadvantages, but we always struggled with the complexity of writing text and inserting images. It took an incredible amount of effort to achieve even a slightly acceptable result. In Pobo it's going fast, and most importantly the final design finally looks to our liking.

I am working mainly with Pobo, my colleagues are preparing the necessary documents. I am writing articles for the blog, adding descriptions and pictures for individual brands and now we are starting to edit the whole categories. There we stumbled a bit at first, some of it didn't work quite right. But after a joint consultation with you, it turned out that it was due to the type of our template on Shoptet. So we have to delete a small part of the code each time we upload the text, but it's very easy. I was the first to successfully complete my favourite rum category https://www.bestdrink.cz/rum-10890/ and the end result exceeded my expectations.

No reservations. Simple, user-friendly environment.

Absolutely. The time saving is unequivocal. But I personally appreciate the aesthetic side of things the most. The look of our e-shop is immensely lifted by each new article or category with customized texts and images using Pobo. However, it also brings one "negative": all the former texts now look dull and without sparkle. We need to rework them, so there's still a lot of work to be done with Pobo.