How we increased sales of the online store AkčníTrička.cz

In this short case study we will demonstrate that even a small change in design of product pages can have a significant impact on increasing sales of an online store.

Using Pobo Page Builder, we edited the best-selling products’ pages on the online store AkčníTrička.cz. Then we launched the A/B testing. We will show you how we proceeded and what were the results of the test.

Competitive advantage?

AkčníTrička.cz is an established Czech online store selling printed t-shirts and hoodies.

The first step was to define a competitive advantage of the online store. Why should a customer shop in this particular store? How is it better than the competition?

In the case of the online store AkčníTrička.cz we determined these competitive advantages:

A/B test results

And the outcome? By adding information about delivery and product return process, the store’s competitive advantages and answers to frequently asked questions to product pages using Pobo Page Builder, we achieved:

Increase in number of completed orders by 22 %

Before

After

The enhanced version includes information about their own delivery service and how to contact the seller.

Testing details

Number of collected visits 7 669
Difference in conversion rate 0,66 %
Difference in number of orders 27
graf

What do the customers want to know?

When editing the product pages, we focused on customers’ needs. A good product description should include all relevant information about the product and the purchase. It could be, for example, details about delivery, product return and place of manufacture.

We also included answers to some of the frequently asked questions to the product description. For example, in the case of t-shirts, we added advice on how to choose the right size.

Visit online store

Without code or Pobo Page Builder

Pobo is an e-commerce tool which allows you to add text and visual content to product pages. It’s simple and no knowledge of HTML or CSS is needed. Using the tool, you are able to give much more information about a product to your customers and make the purchase easier for them. Moreover, it will help improve your store’s organic search ranking and other aspects of digital marketing.

Everything will be taken care of by the editor – HTML, CSS, fast page loading as well as responsive web design, which identifies what device the site is being displayed on. Another big advantage of the tool are shared descriptions, a feature which helped us set up this test within about 3 hours of work.

A/B Testing Setup – Google Optimize

For the testing we used Google Optimize, a tool which can split the number of visits equally, 50 % vs. 50 %. This tool is used for individual testing and analyzing results, which you can see in Google Analytics.

All visitors of the online store AkčníTrička.cz got labelled as either A or B and were classified into one of these two groups.

To user A, an old product description was displayed, while to user B, a new one created in Pobo Page Builder.

google

Shared descriptions = 20 minutes of work

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