E-commerce Day 2024 - what you need to know!

14.04.2024
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E-commerce Day 2024 - what you need to know!

Another busy E-commerce Day is behind us! The conference featured more than 30 experts covering a wide range of e-commerce topics. So what was the talk about? And what new trends are worth checking out?

E-commerce Day 2024 - what you need to know!
E-commerce Day 2024 - what you need to know!

Content Marketing

Adam Ryba from mime digital pointed out the power of content marketing to build trust and strengthen a brand with customers. This is because it can be great even without huge budgets.

Product page optimization

With our colleague Michal Štikar you could learn how to optimize the landing pages of e-shops. How much influence reviews, store information and other factors can have on customer decision making and e-shop success. By adding a few seemingly small pieces of information on your product pages, conversions can jump up nicely.

E-commerce Day 2024 - what you need to know!

AI and how to use it effectively?

And it wouldn't be an e-commerce conference if it wasn't about AI. For example, Vojtěch Mareš from Smartsupp gave some tips on how to work with AI assistants to make them as useful as possible for e-shops. This way you have the opportunity to save a lot of time and also provide a fast service to your customer. With Mark Hric you could focus on personalized approach to the customer and how AI can help you with that.

E-commerce Day 2024 - what you need to know!

Pay attention to the UX of your booths!

An interesting new trend is also the partial generation of product images using AI, as Marek Daňko pointed out. And if you are dealing with high return costsPavel Vyoral would definitely recommend you to take a closer look at the UX of your site. Other topics covered marketing strategies, accounting automation, customer service efficiency and many other important areas for e-shop development.

If any of these suggestions intrigued you feel free to find out more about it, as there is always something to learn in the e-commerce world.

And how about a beautiful product page?

If you care about the look of your e-shop and are still looking for a good product description solution, check out what you can create with Pobo Page Builder! With no coding knowledge, you can build a product page or a blog with the help of a simple editor!