Getting customers to your online store doesn't have to be as hard as it seems. The key to success is to write content that is simple, clear and motivating. In our guide, we give you 12 steps on how to create great content for your e-shop that will attract and retain customers.
Customers go to an e-shop primarily to quickly find out the information they need about a product. Therefore, it is often more effective to keep descriptions simple and easy to understand. If they are written too poetically or lengthily, it is difficult to find important information and the customer loses patience.
Customers want to see important information as quickly as possible. We therefore recommend mentioning details such as shipping, price, features and product parameters right at the start. And only then mention less important information.
Every e-shop aims to have the right customer buy their product who will be satisfied and happy to return. Therefore, it is important to mention all the details of the product, the parameters, the shipping style, for which use the product is suitable and for which it is not. Even what is obvious to an expert can confuse and confuse the average customer.
E-tailers often know their customers and their concerns best. If you were to come across your product for the first time what would you be concerned about? What would you need to know? Customers are often scared of a new e-shop, they don't know where they stand or what to expect. Therefore, these fears need to be quelled as quickly as possible. You can do this, for example, through Q&A (frequently asked questions at the bottom of the product page) or by providing detailed product information.
All text on your website should be easy to understand. The most effective text on the site should be readable by a school-age child. Therefore, do not write in a complicated or too expert way, try not to confuse the customer and do not have to find out further what is meant by your text.
Customers don't read texts on the e-shop like they read a book at home, they just scan them to find the information they are looking for. Therefore, do not write unnecessarily long or complicated texts. It is ideal to highlight important information in bullet points or highlight parameters in the text so that the customer can easily find his way around.
A lot of customers don't like the overly perfumed marketing texts that products impose on them. They value sincerity, which is something that can make your e-shop stand out in the crowd. Describe products truthfully, talk about their advantages but also their disadvantages. Customers don't like to be pushed around and it's often the casualness that celebrates the most success. Try describing the product as you would to a friend - straightforwardly.
Often there is no need to write a comment for categories. However, as part of SEO, at least some text is often recommended. We advise keeping it simple and useful for the customer. For example, if you sell a certain type of bicycle in a category, describe its best use. You can also write instructions or useful tips on using the product. Don't write general information that won't help the customer.
E-shoppers often don't feel like starting a blog, they have a lot of other work to do and writing takes up quite a lot of time. However, an active blog can bring an incredible number of organic customers to your e-shop. We recommend to write mainly shopping guides: how to choose the right one, how to use it correctly, tips, advice... Your e-shop will get a lot of new people who are interested in the products you sell.
For new customers, it is important to make sure that it is a really legitimate e-shop that they can trust. Therefore, we recommend that you include everything in your'About Us' section that may interest your customers and allay their fears. Your experience, your vision, your expertise or even a photo of your team. If you use environmentally friendly materials, recycle or sponsor a foundation it's definitely worth mentioning. All customers care about that.
Reviews are often more important to customers than the best description. Therefore, initiate your customers to leave you reviews. For example, you can give them a discount or a voucher. People want to see that others are interested in the product. Therefore, it is not a bad idea to publish on the page, for example, how many people have purchased the product.
You can also use some psychological tricks on your customers, although we recommend that you use these sparingly so that the customer does not feel too pressured. If you are already low on a product , highlight this with the product, the customer is then less hesitant and in a hurry to buy the product quickly. If you give the customer a certain discount or have a promotion that is about to end it is more effective to threaten the fear of losing something they already have (EX. do you really want to lose a 150k voucher?) instead of "get a voucher worth 150k.
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