Reshoper 2023

Reshoper is a growing annual trade fair that connects e-shop owners with marketers, where of course the Pobo Page Builder team was not to be missed. This year it was attended by over 100 exhibitors and more than 4,000 eshoppers for whom it offered many opportunities to lighten some aspects of their work. We, in turn, had the opportunity to put ourselves in the shoes of the eshoppers and their responsibilities, so that we could take our part responsibly. On that occasion, it is always important for us to examine the problems that eshoppers face and improve Pobo to make it as useful as possible and to save them money, time and trouble as efficiently as possible.

In cooperation with Shoptet

This year, Reshoper was organized for the second time under the wings of Shoptet. This connection allows even closer cooperation between eshoppers and specification of their needs. Last year, Reshoper addressed the topic of competition in an effort to help eshops stand out among the rest. This year, efficiency became the official theme. Exhibitors and speakers focused even more narrowly on more specific areas of marketing, such as effective emailing or new uses of AI. Regardless of the set theme, the main goal of the fair is clear; to simplify the work of eshoppers, to automate, attract and retain customers. Whether through improving the website and the buying process, or improving customer care.

The Reshoper also includes a consulting area where e-commerce experts answer direct questions, whether in the field of law or marketing strategies. Eshoppers also have the opportunity to listen to lectures on the partner stage during the fair. There, exhibitors present new innovations, discuss the use of new technologies, or recommend various means to increase efficiency. Eshoppers can then implement many of the innovations and strategies with the help of one of the exhibitors who specialises in the area.