what-did-2025-bring-us-at-pobo

March

In March, we streamlined the copy of descriptions to make transferring content between products or e-stores faster and less messy.

March 22nd was E-commerce Day for e-tailers and online marketers. One of the speakers was our colleague Michal Štikar, who focused on topics such as measurement and analytics, content editing, PPC campaign automation and optimization.

Web speed expert and founder of PageSpeed.cz Martin Michalek gave us an interview about why e-shop speed on Shoptet is so important. He told us what most often slows it down and what steps lead to faster page loads and customers not leaving the e-shop unnecessarily.

April

We expanded our services with a new PREMIUM plan, which offers comprehensive support and consultation to get the most out of Pobo Page Builder. At the same time, we have implemented a payment gateway into our add-on, thanks to which the Profi and Premium tariffs can be easily paid for directly in the administration.

We have modified the login method and currently you can login conveniently directly via our Pobo website.

July

We've taken Pobo one step further, so you can create really complex and full-featured labels thanks to AI generation of new widgets. You can now have product benefits automatically added as a separate widget, or you can also add a FAQ section or frequently asked questions and answers. We've also expanded the product filters in the editor.

The Live Designer has also been improved, with more reliable color handling, Undo and Redo features, the ability to reset styles, and a more responsive mobile and tablet preview.

September

In addition to participating in Reshoper, we've added a few handy new features to Pobo Page Builder that will make your daily work with content easier. You'll now find 800 icons in the administration, you can directly translate the labels when copying widgets between e-shops, and the AI and translation features have also been improved.

On September 25, Upterdam, the largest e-commerce conference and expo in Slovakia,took place, where our colleague Michal Štikar spoke on behalf of Pobo and Pudeto. He shared his experience from more than 1200 e-shops and collaborations with more than 50 clients. In his presentation, he showed how to connect website content and PPC campaigns to grow an e-shop faster and more efficiently, and he also focused on the customer journey from first visit to purchase.

November

In November, we brought you a number of handy new features to make working with content in Pobo Page Builder easier. We've cleaned up the UX and management of shared labels and categories, added a new AI prompt gallery, as well as new blog templates that make creating content faster and easier. The new features also included ready-to-use Christmas landing pages.

We also ran our Black Friday promotion, where you could get 3,500 Kč of free credits with your Premium plan.

On the blog, we gave you tips on how to set up and use custom AI prompts in Pobo so that the text generation matches your exact style and needs.

And at the end of the month, we also showcased the features we've got in store for you until the end of 2025, including AI-enhanced translations and photo editing.

December

In Pobu you now have the ability to generate photos using AI, allowing you to customize the background, create a creative scene with the product or even remove the background. AI generation can be found directly in the photo gallery of the product and you can create new images and edit existing ones.

Before the end of the year, we also added some handy new features to Pobo Page Builder. You can now bulk copy widgets between e-stores and translate them at the same time, the long-requested live preview of descriptions on desktop and mobile has returned, and you can now search the product overview using EAN and product code.

And although the end of the year was busy, we didn't miss our team building where we enjoyed some time together outside the office.