You may know. Sales fall, traffic fluctuates, advertising suddenly doesn't "work" like it used to. That's when the natural reaction comes in: cut back. Look for where to save money. And often the scythe falls on the website, marketing or tools that are supposed to help you grow.
We know from experience that e-shops in a crisis take similar steps:
We get it. But this is where the vicious cycle begins.
When you stop investing in what generates customers for you, you do the opposite of what would help.
Customers today won't forgive a slow or uninteresting website. They expect:
And it's all about presentation. The website. It's about communication. It's about the impression.
The more successful ones will often do something that may sound risky:
Instead of cutting back, they start investing even more in the web and content, but in a smart way.
A tool like Pobo Page Builder is a powerful ally in this regard, not because of the features, but because it puts you in control of the content.
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