What should the category page look like?

Is it worth editing the categories of labels?

Most e-tailers don 't bother much with editing the categories on their e-shop. Editing the products themselves often takes a lot of time and what to write in the category? Will anyone read it? The answer is yes. And this is especially true for e-shops with more technical or expensive products. People are usually suspicious and nervous when they first visit an e-shop, so they want to find as much relevant information as possible. The goal of the e-tailer is therefore to provide this information in a clear way, especially in categories where potential customers need to be recommended certain products. In addition, category descriptions are also key inSEO, so it is important to address them properly.

1. Brevity

Keep categories brief and to the point. Even if you feel you need at least a paragraph to effectively describe a category, try to keep the category description to no more than 5 sentences. The longer the description, the greater the risk that the user will not even read it.

2. Relevance

Try to put yourself in the shoes of your customer... e-shop owners often know them best. So what would they be interested in? Are they more amateurs or experts? Are they knowledgeable about the products? For example, if you own a wine e-shop, are you more likely to have wine connoisseurs buying from you, or people who are not very knowledgeable? If you're not sure, it's better to assume the latter. A lot of customers are not knowledgeable about wines, don't know what goes with what, what the differences are, or how to serve wine. Write the category in a way that an amateur can understand it and that will allow them to choose a product that suits them.

3. Visual orientation

Visual appeal is very important for the category label. You can achieve this, for example, by using one of our widgets, where you can also use icons or photos. A clear and attractive presentation again increases user engagement and also looks more sophisticated and with more authority than just text.

4. Understandable language

This point again links to the relevance of the category. It is important that the average user is able to understand it. It happens that descriptions are written in such a technical or technical way that potential customers are scared and put off. So use simple language, imagine you are explaining the subject to a friend. The goal is not to appear technical, but to help the unknowing customer.

5. Keyword Highlighting (SEO)

Categories in an online store can greatly help SEO. Keywords help search engines crawl the site better due to good structure and internal links. When you use the right keywords in category titles and descriptions, you have a better chance of ranking better in search results. Furthermore, clear and intuitive categories improve the user experience, which makes people stay on the site longer.