Karin Kirchner Ercolani runs the e-shop hairshop.cz and is the only one in the Czech Republic with an official Philip Martin's Concept Store Ercolani studio in Brno, where she offers a full range of Philip Martin's luxury Italian natural cosmetics in addition to hairdressing services.
Hello Karin, thank you for taking the time for a short interview, we really appreciate it. How did you get Pobo Page Builder and how long have you been using it?
Hello, I think it's been about 2 years since covid directed me to you. My studio was closed, only the e-shop was running and I decided to do a complete redesign. I was looking into add-ons, since I am not an expert in SEO or coding, so I dared to call you. The communication was very pleasant, Michal explained everything to me. Not in the language of IT, but understandable even for me. Thanks to him I found that it makes a lot of sense.
If you had to list three advantages of the Pobo editor over the classic Shoptet editor, what would they be?
Speed and time, because I don't have to code anything. Elegance and the same style in all products. Amazing communication with support. Pobo Page Builder is for me as a layman the basis for the whole e-shop. I edit not only products with it, but also the blog and actually everything where the classic wysiwyg editor from Shoptet.
A lot of e-tailers wonder why you started using Pobo in the first place. What made you interested and what did you expect from us? Did we meet your expectations?
Yes, I didn't have to code anything and thanks to you SEO is growing. For me, the help with copywriting from Marketa was also a big plus, it's very crucial for me. Markéta helps me with translations, writes texts and edits everything nicely. I just do the proofreading, send her the link and then insert the product or article into Shoptet.
Have you dealt with the appearance and editing of descriptions on the e-shop before? What made you want to improve the content and appearance of product descriptions?
I was using the basic editor from Shoptet and I didn't even know something like Pobo existed. After all, I sell luxury cosmetics and an e-shop has to be a business card, so I went for customization. Other than that, I was mainly motivated by the fact that each page was different, had different paragraphs, clutter, photo cropping, font sizes. I needed to unify it, which Pobo helped me with perfectly with the customized template.
A lot of e-tailers are dealing with a lack of time. How much has Pobo Page Builder streamlined your product or blog content creation?
Unbelievably, everything is very fast. Since our cosmetics brand is from abroad, I also use your translations and that's perfect because it saves me time. It's not only the product descriptions that are important to me as an e-tailer, but also the million other things I have to deal with, such as communication with clients, order packaging, shipping... Plus I have a family and I want to be able to take care of them too.
One last question to conclude - has your investment in Pobo Page Builder paid off?
Definitely, if I had to deal with an agency or freelancer, I would deal with it every day for a completely different price. Plus, for the amount of money you're offering the supplement for today, I certainly wouldn't hesitate for a minute. Time is very precious to me and it doesn't compare to the price you charge. My motto is "Perfection is achieved by little things and perfection is not a little thing", hence Pobo Page Builder.
Thank you for the interview and good luck!
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