Karin Kirchner Ercolani: “Dokonalosti se dosahuje maličkostmi a dokonalost není maličkost”

How satisfied is Karin Kirchner Ercolani with Pobo Page Builder

What do our clients say about Pobo Page Builder? We asked Karin Kirchner Ercolani from Hairshop.cz how she works with the editor and what it helps her the most.


Karin Kirchner Ercolani runs the e-shop hairshop.cz and is the only one in the Czech Republic with an official Philip Martin's Concept Store Ercolani studio in Brno, where she offers a full range of Philip Martin's luxury Italian natural cosmetics in addition to hairdressing services.

Karin Kirchner Ercolani: “Dokonalosti se dosahuje maličkostmi a dokonalost není maličkost”

Hello Karin, thank you for taking the time for a short interview, we really appreciate it. How did you get Pobo Page Builder and how long have you been using it?

Hello, I think it's been about 2 years since covid directed me to you. My studio was closed, only the e-shop was running and I decided to do a complete redesign. I was looking into add-ons, since I am not an expert in SEO or coding, so I dared to call you. The communication was very pleasant, Michal explained everything to me. Not in the language of IT, but understandable even for me. Thanks to him I found that it makes a lot of sense.

Karin Kirchner Ercolani: “Dokonalosti se dosahuje maličkostmi a dokonalost není maličkost”
Karin Kirchner Ercolani: “Dokonalosti se dosahuje maličkostmi a dokonalost není maličkost”

If you had to list three advantages of the Pobo editor over the classic Shoptet editor, what would they be?

Speed and time, because I don't have to code anything. Elegance and the same style in all products. Amazing communication with support. Pobo Page Builder is for me as a layman the basis for the whole e-shop. I edit not only products with it, but also the blog and actually everything where the classic wysiwyg editor from Shoptet.

Karin Kirchner Ercolani: “Dokonalosti se dosahuje maličkostmi a dokonalost není maličkost”
Karin Kirchner Ercolani: “Dokonalosti se dosahuje maličkostmi a dokonalost není maličkost”

A lot of e-tailers wonder why you started using Pobo in the first place. What made you interested and what did you expect from us? Did we meet your expectations?

Yes, I didn't have to code anything and thanks to you SEO is growing. For me, the help with copywriting from Marketa was also a big plus, it's very crucial for me. Markéta helps me with translations, writes texts and edits everything nicely. I just do the proofreading, send her the link and then insert the product or article into Shoptet.

Karin Kirchner Ercolani: “Dokonalosti se dosahuje maličkostmi a dokonalost není maličkost”
Karin Kirchner Ercolani: “Dokonalosti se dosahuje maličkostmi a dokonalost není maličkost”

Have you dealt with the appearance and editing of descriptions on the e-shop before? What made you want to improve the content and appearance of product descriptions?

I was using the basic editor from Shoptet and I didn't even know something like Pobo existed. After all, I sell luxury cosmetics and an e-shop has to be a business card, so I went for customization. Other than that, I was mainly motivated by the fact that each page was different, had different paragraphs, clutter, photo cropping, font sizes. I needed to unify it, which Pobo helped me with perfectly with the customized template.

Karin Kirchner Ercolani: “Dokonalosti se dosahuje maličkostmi a dokonalost není maličkost”
Karin Kirchner Ercolani: “Dokonalosti se dosahuje maličkostmi a dokonalost není maličkost”

A lot of e-tailers are dealing with a lack of time. How much has Pobo Page Builder streamlined your product or blog content creation?

Unbelievably, everything is very fast. Since our cosmetics brand is from abroad, I also use your translations and that's perfect because it saves me time. It's not only the product descriptions that are important to me as an e-tailer, but also the million other things I have to deal with, such as communication with clients, order packaging, shipping... Plus I have a family and I want to be able to take care of them too.

Karin Kirchner Ercolani: “Dokonalosti se dosahuje maličkostmi a dokonalost není maličkost”
Karin Kirchner Ercolani: “Dokonalosti se dosahuje maličkostmi a dokonalost není maličkost”

One last question to conclude - has your investment in Pobo Page Builder paid off?

Definitely, if I had to deal with an agency or freelancer, I would deal with it every day for a completely different price. Plus, for the amount of money you're offering the supplement for today, I certainly wouldn't hesitate for a minute. Time is very precious to me and it doesn't compare to the price you charge. My motto is "Perfection is achieved by little things and perfection is not a little thing", hence Pobo Page Builder.

Karin Kirchner Ercolani: “Dokonalosti se dosahuje maličkostmi a dokonalost není maličkost”
Karin Kirchner Ercolani: “Dokonalosti se dosahuje maličkostmi a dokonalost není maličkost”

Thank you for the interview and good luck!